Who is included in the analysis?

The tag installation is completely on your end: you can install it either by “hard coding” or by using a TMS (Tag Manager System; for instance: Google Tag Manager)

• Make sure to call the Tag in every page.
• Call it as soon as possible; It only take a few seconds to lose a user.

As soon as the tag is called, the pageview (or transaction) are sent if all conditions below are fulfilled:

1. The tag configuration display it as “active”. In order to check the setting, the variable CS_CONF.status must be 1.

2. The current domain is the one that has been configured for the tag called. To check the setting, the current domain must be mentioned in the variable CS_CONF.hostnames. If you navigate through a sub domain, check if the variable CS_CONF.allowSubdomains is equal to 1.

3. The visitor have allowed cookies and JavaScript; is using a supported browser. 95% of all users matches these conditions.

4. The visitor is not excluded from the analysis by the presence of the cs_ex cookie. (See below)

5. When the “Cross-domain” feature is activated, matching DNS must be installed.

The _cs_ex cookie appears in 2 cases:

• If the tag does not collect 100% of visits, people who were not drawn will be excluded by the cookie. The Session Replay percentage is included in the CS_CONF.sampleRate variable.
• If Contentsquare A/B testing tool’s “Preview” mode is used, this cookie is automatically used.

To force exclusion, you must add a _cs_ex cookie with the value 1.

The pageview (or transaction) received is stored in our database with the following conditions:

• The visitor does not have an optout cookie.

• The user’s IP address is not in our exclusion list for this Contentsquare account (for more info on IP Addresses see dedicated section).

• We did not identified the user as a bot (the assumption can come from the IP address used, the browser, the behavior…). This can be applied to 2% of the visitors but sometimes more.

Differences between two analytics can be due to implementation or data issues.

• The Tag may not be called on the same pages (e.g. omitted subdomain, 404 page missed).

• The Tag is called later or earlier (each second may increase the gap by about 3 points).

• Bot exclusion rules differ between tools or they are not shared.

• Calculation methods for session, time spent, and bounce rate are different between tools. More information on the Help Center.

• The time zone impacts daily displayed data (Contentsquare data are saved in UTC).

• Compatible browsers may be different from one tool to another.