Ideal technical context

The tracking tag is designed to work on most websites out of the box (or with a minimal configuration). Nevertheless, you might want to facilitate and speed up its installation by creating the following technical context:

  • A TMS (Google Tag Manager, Adobe Launch,…) is loaded on every page.

  • A DataLayer contains at least the current template, the product category and the user connection state.

  • The URL changes at every major change of the UI: opening of key popin (“add to cart”), step changes in the checkout,…

  • The HTML Code is valid (unique “id” on every page, ad-hoc “doctype”) and logical (DOM tree making sense for the content) — More details here.

  • All the navigation is on the same domain (including the checkout).

  • The website doesn’t use any iFrame but it can be loaded from within an iFrame.