Product Analytics

As of June 2024, Contentsquare users can take advantage of Product Analytics capabilities.

Product Analytics (PA) captures and visualizes user interactions across web, mobile, and other platforms, providing insights into user behavior and engagement. This data helps identify user preferences, pain points, and behavior patterns, allowing for the improvement and optimization of the digital experience.

For more information, see our product ↗ and plans and pricing ↗ pages

When Product Analytics is enabled, the CS tag loads the PA project configuration from https://cdn.us.heap-api.com/config/<ENV_ID>/heap_config.js, which then loads the PA tag heap.js.

The PA tag captures data in sync with the CS Tag.

If you enforce a Content Security Policy, include both CS and PA directives in your trusted sources list for script execution:

1. See Content Security Policy for CS Tag directives.
2. See Heap's CSP documentation ↗ for PA directives based on your data center region (US or EU).

Masking or encrypted elements defined for Contentsquare tracking tag not to capture Personal Data as part of the Session Replay feature will also be enforced by the PA tag to avoid capturing Personal Data in PA systems. See Personal Data Handling.

If your project has IP-less mode enabled, IP processing will be disabled on the PA Tag.

Data deletion option can be performed in both CS and PA upon request.

The PA Tag will create additional cookies, prefixed with _hp*.