Collected data

Personally Identifiable Information

You will find below an exhaustive list of all data being collected. In particular, potential personally identifiable information would be:

Into the HTML content that is sent for a small fraction of our visitors. Solutions to prevent this from happening:
- Remove some sensitive content (this chapter explains how)
- Totally deactivate this for all users (some features may then be unavailable like Session Replay or retroactive background; ask your Account Manager).
Into Custom Variables sent to our servers (to prevent this from happening, make sure that the values that you wish to collect could not be linked to one individual).

We don’t collect the values of form fields.
We don’t collect what the user types in.
We remove every email-looking string in URL, Custom Vars, Dynamic Vars and Session Replay before they are sent to our servers.

Data	Usage	Value example
User Agent	Device type (desktop/tablet/mobile) and browser detection	Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.7.5)
City Geolocation	Web users geolocation (based on the IP address; for more info on IP Addresses see dedicated section)	Paris, France
URL	Mappings: group pageviews on similar page templates	http://fr.wikipedia.org/ ↗
Screen Resolution	Segments	1600x900
Referer	Segments: Trafic source detection
Clicks	Zoning Analysis	{target: “div#zone”, t:1500}
Clicked Element (button & link)	Segmentation, Funnels	{target: “button#checkout”, t:1500 text: “Checkout”}
Hovers	Zoning Analysis	{target: “div#zone”, t:1500}
Scroll	Zoning Analysis (exposure metrics)	{top:0px, left: 0px; t:1500}
Mouse move	Activity rate	{x:200, y:800, t:1500}
Focus	Not used	{target: “div#zone”, t:1500}

These data add up to those which can be sent by Custom Vars.