Who is included in the analysis?

The tag installation is completely on your end: you can install it either by “hard coding” or by using a Tag Management System (TMS).

• Make sure to call the Tag in every page.
• Call it as soon as possible; It only take a few seconds to lose a user.

As soon as the tag is called, the pageview (or transaction) are sent if all conditions below are fulfilled:

• The tag configuration display it as “active”. In order to check the setting, the variable CS_CONF.status must be 1.
• The current domain is the one that has been configured for the tag called. To check the setting, the current domain must be mentioned in the variable CS_CONF.hostnames. If you navigate through a sub domain, check if the variable CS_CONF.allowSubdomains is equal to 1.
• The visitor have allowed cookies and JavaScript; is using a supported browser. 95% of all users matches these conditions.
• The visitor is not excluded from the analysis by the presence of the cs_ex cookie. (See below)
• When the “Cross-domain” feature is activated, matching DNS must be installed.

The _cs_ex cookie appears in 2 cases:

• If the tag does not collect 100% of visits, people who were not drawn will be excluded by the cookie. The Session Replay percentage is included in the CS_CONF.sampleRate variable.
• If Contentsquare A/B testing tool’s “Preview” mode is used, this cookie is automatically used.

To force exclusion, you must add a _cs_ex cookie with the value 1.

The pageview (or transaction) received is stored in our database with the following conditions:

• The visitor does not have an optout cookie.

• The user’s IP address is not in our exclusion list for this Contentsquare account (for more info on IP Addresses see dedicated section).

• We did not identified the user as a bot (the assumption can come from the IP address used, the browser, the behavior…). This can be applied to 2% of the visitors but sometimes more.

Differences between two analytics can be due to implementation or data issues.

• The Tag may not be called on the same pages (example: omitted subdomain, 404 page missed).

• The Tag is called later or earlier (each second may increase the gap by about 3 points).

• Bot exclusion rules differ between tools or they are not shared.

• Calculation methods for session, time spent, and bounce rate are different between tools. More information on the Help Center ↗.

• The time zone impacts daily displayed data (Contentsquare data are saved in UTC).

• Compatible browsers may be different from one tool to another.