---
title: Sending an add to cart - Web
description: Send an add to cart event from your web page
lastUpdated: 30 September 2025
source_url:
  html: https://docs.contentsquare.com/en/web/sending-an-add-to-cart/
  md: https://docs.contentsquare.com/en/web/sending-an-add-to-cart/index.md
---

The Add to cart event is available with **Experience Analytics Web** and **Merchandising**. The event is not available in **Experience Analytics Mobile**.

For **Experience Analytics Web**:

```html
<script type="text/javascript">
  window._uxa = window._uxa || [];
  window._uxa.push(["trackPageEvent", "addToCart"]);
  window._uxa.push([
    "ec:cart:add",
    {
      merchant: window.location.hostname
    },
  ]);
</script>
```

For **Merchandising**, specify an SKU value identical to the value in the Product Catalogue:

```html
<script type="text/javascript">
  window._uxa = window._uxa || [];
  window._uxa.push([
    "ec:cart:add",
    {
      sku: "SKU_added_to_cart" /* mandatory */,
      merchant: window.location.hostname
    },
  ]);
</script>
```

You can also implement an add to cart in Google Tag Manager using the "Tracking Customization" tag: select `Add to cart` as Action type and supply the SKU.