---
title: Dynamic Variables Tag - Web
description: Dynamic vars are additional information on the session that can be used to segment users
lastUpdated: 12 December 2025
source_url:
  html: https://docs.contentsquare.com/en/web/dynamic-variables-tag/
  md: https://docs.contentsquare.com/en/web/dynamic-variables-tag/index.md
---

> Documentation index: https://docs.contentsquare.com/llms.txt
> Use this file to discover all available pages before exploring further.

Dynamic vars are additional information on the session that can be used to segment users.

For example, they can include information on the A/B Test variations displayed to the current user.

Unlike custom vars, dynamic vars can be sent at any time during a session and do not require to send a pageview.

For more information, see [Dynamic Vars](https://docs.contentsquare.com/en/web/sending-dynamic-vars/).

## Contentsquare Tag Configurator (CSTC)

Use the [Contentsquare Tag Configurator ↗](https://support.contentsquare.com/hc/en-us/articles/37271814927633-CSTC-Template-Dynamic-Variable) to implement dynamic variables through a visual interface.

## Google Tag Manager (Template)

1. Open your container and go to the **templates** section. ![](https://docs.contentsquare.com/_astro/main-1.BR8xO2Cv_Z1Rabw1.webp)

2. Select **Search Gallery**. ![](https://docs.contentsquare.com/_astro/main-2.CDPvDirB_Z1usb2F.webp)

3. Type in **`contentsquare`** and select the **Contentsquare - Dynamic variables** option. ![](https://docs.contentsquare.com/_astro/dvars-3.2Fw8kXkd_ZBqq8b.webp)

4. Click **Add to workspace**. ![](https://docs.contentsquare.com/_astro/add-dvars.RMH3Lb5S_r6Iv3.webp)

5. Confirm your choice by selecting **Add** ![](https://docs.contentsquare.com/_astro/add-dvars-confirm.DarMmRM3_Z2rwyBj.webp)

6. Go to the Tags section and click the **New** button to create a new tag. ![](https://docs.contentsquare.com/_astro/add-tag.DuGAskV4_1e0yKr.webp)

7. Configure it by selecting the top-right button. ![](https://docs.contentsquare.com/_astro/tag-config.krkkPQIC_19Jyy1.webp)

8. Search for **`contentsquare`** and select the **Contentsquare - Dynamic variables** template that you've previously added to your container. ![](https://docs.contentsquare.com/_astro/new-dvars.Dejjxlzp_1V5FOv.webp)

9. Give a title to the tag and input your Tag ID in the dedicated field. For each dynamic variable, enter:

   * The key
   * The value
   * The type - `Number` or `String`.

   ![](https://docs.contentsquare.com/_astro/dvars.DvJS6ZIf_Z2aNh4l.webp)

10. Select the trigger: `All Pages` or `DOM Ready` (when data layer has been fully loaded).

11. Save your changes and go back to your container. You should now see both the template and the newly created tag.

    ![](https://docs.contentsquare.com/_astro/dvars-7.COHnFTXJ_kzq8m.webp)

## Adobe Launch

Prerequisite

You have installed the [Contentsquare extension](https://docs.contentsquare.com/en/web/#installing-the-contentsquare-extension).

1. Within Tag properties, select **Rules** > **Add Rule**.

2. Specify a name, events, and conditions.

3. Add an Action with the following settings:

   * Extension: `Contentsquare`,
   * Action Type: `Dynamic Variables`,
   * Name: `Contentsquare - Dynamic Variable tracking`.

4. On the right-hand side, select `Add New Variable`.

5. For each dynamic variable, enter:

   * The key
   * The value
   * The type - `Number` or `String`.

   ![](https://docs.contentsquare.com/_astro/dvars.C969k2OT_1vC7H6.webp)

6. Select **Keep Changes** > **Save**.